Stingy Chocolate Makers!

Why, why, why! We were all devastated only a week ago to find out that Cadbury were repackaging, to a "new sleek, stylish and modern carton, enhanced by gold-stamping and embossed features". Yeah, right. Because we buy a bar of chocolate as a piece of art. But more devastating than the packaging was what was held inside - "a more contemporary design chocolate square size" which "provides greater ‘mouth-feel’ enhancing the chocolate delivery". Basically what they're trying to say is that they've downsized - 150g block is now 100g/110g, the 250g is 200g/220g and the 400g is now 350g. No joke. As well as all this (yes, there's more, my poor readers) they have changed their classic recipe, now adding vegetable fat to their chocolate. What more can my poor heart take!

I hate to be the bearer of bad news, but it gets worse. Today, Mars Snackfood Australia have announced that Mars Bars, along with Mars' 90 other products (think Milky Ways, Maltesers, Snickers and Twix) will also be downsized! !!!! !!!!! !!!! The bar will drop from 60g to 53g - that's over 11% less! In their new advertisements, Mars says, "Our products are never going to be as healthy as a piece of fruit. But we also recognise that our consumers have become increasingly concerned about the nutritional content and portion size they eat." Yes, your chocolate will never be healthy, but isn't that kind of the point? You don't buy a chocolate bar and think 'Hm, I hope one day this will be as healthy as an apple", you buy it and think "Yay, sugary goodness! Yum Yum!" And a little question for you Mars people - if this is just about being 'healthier' than how come the price is, suprise suprise, exactly the same? Hmm?

With all the global recession, people are all focusing on how hard it's hitting industries, the unemployed, pensioners - but the key demographic they forgot is chocaholics. Seriously, life is getting hard for us, chocolates are getting smaller, more expensive and (I think I may be a little sick) 'healthy'. Ah, what ever shall I do...

xx Miss Moi

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